Jasper de Groot
Jasper de Groot is an Associate Professor at the Behavioural Science Institute (BSI), Radboud University, the Netherlands. His research focuses on how odors—particularly those of humans—influence emotions and social behavior in the domains of interpersonal behavior and sustainability. His interdisciplinary work combines approaches from psycho(physio)logy, neuroscience (fMRI), genetics, and chemical analysis.
Jasper completed his PhD (cum laude) at Utrecht University, supported by a Research Talent Grant from NWO, the Netherlands Organization for Scientific Research (2012-2015). He was awarded a Niels Stensen Fellowship (2016) to study olfactory neuroscience at the University of Pennsylvania and received an NWO VENI grant (2019-2022) on his return to the Netherlands. Recently, he built a research lab at the BSI with the support of an NWO VIDI Innovational Research grant (2022-2027). His work has earned significant recognition, with highly cited high impact papers, and he has received the APS Rising Star Award (2021), Science in Practice Award (2022), Radboud Science Award (2023), and a Seedcorn grant (2024) for his sustainable research initiative.
Jasper is passionate about making research accessible to the public. His 2023 TEDxTalk, “The Power of the Human Sense of Smell,” and appearances in media outlets like Het Klokhuis show his commitment to communicate complex ideas effectively. He has collaborated with anosmia patient organizations and industry partners, including Unilever R&D, TNO, and Iscent. In addition, he co-wrote the popular science book NeusWijzer (Royal Boom Publishers, 2023), aiming to bridge the gap between scientific research and the public.